The Magicalest, Educational, Funnest Toy Store in the Galaxy!
Welcome to PlayFair, a toy store so unique we had to invent new words to describe it. PlayFair Toys goes beyond the standard "specialty and educational toy store" approach to bring you a complete system of play that we call Magical Educational Fun™. Click here to learn more about how the Magical Educational Fun system can benefit your family, or start shopping now for your favorite Classic Toys, Learning Toys, Favorite Activities, or over 200 other Magical Educational Fun toy departments.
Super Deal of the Day
It's super special, and it's good for one day only, or until we run out. Click here to see today's extra-special-get-it-while-it-lasts Deal of the Day!
What Our Customers Are Saying
Even Mom feels like a kid when she comes to Play Fair Toys...it's hard to get me out of the store when there are so many cool things to discover together with my kids!
--Lisa Niermann
What's New
See all New Products!-
Stanley at Great Waterton 19 Piece Duplo Set
Stanley at Great Waterton is a 19-piece ...
$27.95 -
Explorer Net
A net is a wondrous thing in the hands ...
$9.99 -
Kombino Bamboo Game
Challenge yourself with Kombino - a ...
$29.99 -
Rainbow Umbrella
Kids need their own umbrellas, and ...
$9.99
Web Specials
See all Web Specials!-
A-Z Tall Stacker Pegboard Set
Lauri's A-Z Tall Stacker Pegboard Set ...
$49.99 $29.95 -
WeDGITs Mini Set
Brilliant, elegant design that knows no ...
$14.99 $12.95 -
Paternal Moment Penguin Poster
Paternal Moment features a penguin ...
$19.99 $15.95 -
Wild Safari Hippopotamus Baby
The Wild Safari hand-painted, ...
$2.79 $2.49
Featured Vendor - WOW Toys
See all products from WOW Toys!WOW - these are seriously great toys! Designed in England and now available in the USA, WOW Toys are made of PVC-plastic and designed to safely stand up to the toughest play. Go ahead - stand on them! These toys can take it. All WOW educational toys have chunky shapes and rounded edges, making them both appealing to and safe for toddlers.
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Johnny Jungle Plane
WOW! Safe with rounded edges, chunky ...
$29.95 -
Harry Copter's Animal Rescue
WOW! Safe with rounded edges, chunky ...
$36.95
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Magical Educational Fun!
Educational and Specialty Toys just aren’t good enough for you. If you want only the best toys, the “educationalest” toys, our Magical Educational Fun™ system is based on Creativity, Consciousness, Invention, and Exploration, all adding up to the Magicalest, Educationalest, Funnest Toy Store in the Galaxy! Click here to learn more about how we select toys to benefit your family.
Meet Professor PlayFair
Join us on Facebook, Twitter, or on our fantabulous blog, where we explore and ponder the secrets of the galaxy while giving you great info on the world of educational play.
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Visit Our Store!
Don’t miss visiting us when you’re in Colorado! Our Boulder, Colorado toy store is easily accessed from Denver, Colorado Springs, Vail, Summit County, Ft. Collins, and the rest of the Front Range Area. Boulder has much to offer visiting families and is well worth the stop. We stock over 12,000 toys, games, and books. Come play at the galaxy’s only Build-a-Bot bar. Click here for directions to our store from all over the world.