Pretend Play

Pretend play and make believe are at the heart of play. When children make believe, they are taking their first steps toward adulthood, by practicing the roles in which they see the adults around them. Children are blessed with wonderful imaginations, and it's important to them to do what we do. Whether it's shopping for and preparing food, playing dress up, spying, putting on a magic show, or creating magic of your own with puppets and a theatre, our selection of toys for pretend play and drama will help fuel this wonderful imagination. If you have a baby or a toddler, be sure to check out our First Pretend Play selection, safe pretend toys for the very youngest children.